Free (to) play.
From an essay I’m working on:
The rise of ‘free to play’ or ‘freemium’ video games offends me for a reason that’s less small-minded than it may seem at first: that phrase, ‘free to play,’ means the opposite of what well funded video game companies claim it does. Freedom to play is true freedom; ‘free to play’ games are neither free nor playful, and they free no one. This isn’t a semantic quibble. Either the idea of imaginative freedom matters to you or it doesn’t. Either you serve it or you don’t.